Choose Ugly

Objective

Design a social marketing campaign to inform, promote awareness, and inspire action for a social problem.

Outcome

I created a fun, and engaging marketing campaign to address the issue of food waste in Canada. The campaign is designed to spark conversations and to get Canadians to question what is happening to imperfect or ugly produce in the grocery store and other food outlets.

Client

Student Project

Categories
  • Branding
  • Design
  • Guerilla Marketing
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